A Shoeblogger Goes To Walmart

AN HONEST TAKE ON WHAT THE BIG AMERICAN STORE HAS FOR FOOTWEAR ENTHUSIASTS

Coming from Boston Massachusetts, and living in New York City where there are no Walmarts, I had no idea what to expect when I accompanied a relative to WM store 2904 in Brockton Massachusetts on a quick mission to fill their levothyroxine prescription.

LOTSA LACES

I lied in the previous paragraph. I remember places like Caldor, Bradlees, Ames, Jamesway and Zayre and expected Walmart to be a jumbo Voltron of those. 

ShoelaceRack2WalmartI was impressed by the shoelace endcap – two actually filled with a wide variety of colors, lengths, and styles (think: dress, round, flat, oval, workboot, etc..). I got me these Kiwi 72″ leather laces ($4):

WMKiwiLeatherLaces
Kiwi leather laces (made in India)

These leather laces need no aglets could be cut to any size with a good pair of of scissors. At 72 inches, you could half them and end up with two pairs of short laces. 

The trouble with ordering never-seen shoelaces online, is you might not be aware of the actual color, texture and stiffness. I find most of my favorite shoe-shops do not have a great selection of laces. I often scout the Duane Reade, CVS or Walgreens-type places for the randomly located shoelace endcaps; You know the ones. Walmart shoelace endcaps are Texas-size versions of those. I dug the big selection at Wal. I also bought some 45″ grey athletics ($3).

MANY SOCKS 

Men's socks at Walmart
Men’s socks at Walmart

I’m a man who loves buying quality made-in-USA products, and the mart had enough basic styles to hold me. I ended up picking up a six-pack of white made-in-USA Starter no-show socks ($7).  I was surprised at the amount of USA-made options there were- at least in the men’s sock section. They also had a wide selection of diabetic friendly soft cotton socks by brands like MediPeds.

WalmartFOTLmadeInusaSocks

WalmartFruitOfTheLoomMadeInUSASocks

The women's sock isle at Walmart
The women’s sock isle at Walmart

Keeping in mind many socks are unisex; some even listed as such, the ladies have their own sock section that is bigger than the guys’- it’s like a whole street. There weren’t as many women’s socks made-in-USA here; Even the American flag stockings on the rack below were made in China. To be fair, elsewhere in the store Walmart had some tee-shirts with a “Made in the USA” graphic on the chest which were in fact made in the USA.  

Novelty socks at Walmart
Novelty socks at Walmart
Slipper Socks at Walmart
Rubber Dotted Slipper Socks at Walmart

AS SEEN ON

Far away from the other shoes and socks, this Walmart had a small section displaying all kinds of products that are “As Seen On TV” – stuff advertised on television in the form of commercials or infomercials. I spotted these Miracle Copper Socks that I do remember seeing the ad for. The descriptive language used on the packaging is abjectly far-fetched. Metal used in fabric construction is nothing new. Some astronaut underwear contains silver. Miracle Copper Socks hit you with line after line that make it seem like their product will heal injuries.

MiracleTVCopperSocksOn the back of the box there was a random Caduceus– the snake-pole insignia that I suppose is meant to give the impression that these socks are endorsed by a professional medical organization which they are totally not.

Endorsed by Dr. Who?
Endorsed by Dr. Who? (Pardon the blur)

Non-profit consumer watchdog group Truth In Advertising, Inc.  says it best. “Miracle Copper offers no clinical data to back up the claims that their product reduces swelling, boosts circulation, or massages achy legs and feet”. The odor control claim has some validity, as copper may ward off bacteria, but Miracle couldn’t leave it at that. I’m sure they’re not the worst socks in the world, but the snake oily packaging kept me from copping a pair, although I’d happily accept a test pair from the company for a fair review.

FootAngelFootSleeve

 WAL-o-SHOES

Shoelaces, socks, TV miracles- what about Walmart’s shoe selection? I’d venture a guess that If you’re reading this blog and other online content about shoes, you’d probably be into footwear more substantial than what Walmart offers.

Shoes hanging out at Walmart
Shoes hanging out at Walmart

One theme is that most of the shoes at this Walmart are boxless and hanging on racks priced around what you’d pay for an appetizer at P.F. Changs. It’s as if shoeboxes are banned from the store.

Faded Glory Slip Ons
Faded Glory Slip Ons

I noticed a lot of the shoes were inexpensive versions of familiar name brands; like these (above) Faded Glory slip-ons which one could cynically call Canal Street Vans. 

Inexpensive Avia sneakers at Walmart
Inexpensive Avia sneakers at Walmart

Although designer footwear for kids is now a thing, I can see not wanting to overly spend on children’s shoes which they’ll likely outgrow or ruin before even grasping the abstract concept of fashion. Not for nothing, you could walk out with the whole cart pictured below with mostly Starter and Avia for under 200 bucks.

SneakerClearanceWalmart

W-mart also had a decent insole and accessory collection, including plenty of Shoe-Goo, which I have fond memories of seeing my skater friends using to repair ollie damage back in the day.  

Insoles and footwear accessories at Walmart
Insoles and footwear accessories at Walmart

Based on my visit to this one store; Sneakerheads and shoe-freaks may not find any kicks to fall in love with at Walmart, but it may be worth a visit if you’re hunting down your dream laces, and want to stock up on some trooping socks. 

I think I overhear much “debate” about Walmart in the papers and on the web. I can say walking around this particular store, I noticed nothing out-of-the-ordinary or outrageous. I was probably the weirdest cat in the building taking pictures of socks with my camera phone. To comment on socio-political aspects of Walmart is way beyond the scope of this blog. I spent 14 bucks and my relative got their script filled.

As a  nod to baseball great Yogi Berra who died last night at age 90, allow me to offer my own version of a Yogi Berra-ism to end this piece:

Nobody likes Walmart because everyone shops there.

Dot us on twitter and instagram 

ToeRoom: Comparing Black and Carbon Superfeet Insoles

InsoleSectionAtWegmans
Wegmans in Cherry Hill New Jersey

^BEEN HERE, DONE THESE^

Why do we spend bundles on third-party insoles like the kinds shown above?
  • Our footwear had no insole of their own
  • Our insoles are lost, thrashed, or unsuitable

Once upon a time Dr. Scholl might had well been my podiatrist. I’ve tried everything from the gel heels to the thin, perforated cushiony things. No knock on Scholl’s and the like, because they all offer many useful products within and beyond the insole category. There are sole options sold at grocery and pharmacy stores, usually grouped with everything foot related- sometimes they were a quick fix, but left me largely disappointed for the following reasons:

  • The partial ‘heel-cushion’ ones never stayed well in the shoe
  • the super-thin ‘pillow’ ones never stayed well either
  • I hated walking with the gel ones, plus they never stayed well

Gluing these consumer products into your shoe is never recommended, for if the insole doesn’t work out, you’re stuck. Having to re-adjust cheap insoles every time you put on or take off your shoes is not good. Just a glance and seeing that bunched-up perforated piece of chintzy medical looking stuff won’t get you excited to put on your kicks and face the day. I tried the Superfeet product because I wanted something to stay solidly inside my footwear like it belonged there. I was loving the rounded heal shape as well.

Superfeet (no affiliation) come in different colors, each tone a different thickness and design. The Black and the Carbon (gray) are thinnest when it comes to maxing toe-room. You can pop these in and out of your shoes, stealthily adding ergonomic arch without neutralizing wiggle room. It’s what SF calls biomechanical support. The heel is rounded to better seat our round calcaneus (heel bone); Unless your feet are flat, the arch on a Superfeet can add great underfoot feel where before was fatigue.

Superfeet Black insoles were an excellent solution for my Frye Arkansas boots, which have no insole and were downright uncomfortable to walk a lot in before I found this solution.

Superfeet Black
Superfeet Black

Toe room, like leg-room on a plane is so key. I wondered if the Superfeet Carbon were even thinner than the Black.

Superfeet Carbon
Superfeet Carbon

Above pics from company site. Straight off the cell pics below:

Which are Thinner ?

The Carbons are; Their overall construction uses less substance than the Black. The heel material feels the same, but the foam used for the cushion body is honeycombed and squishier than that of the Black. The foamed/cushion part of both are approximately 1/16th of an inch thick in the all-important toe area. The Carbon are less dense and with the perforation, can be pressed thinner than the Black, making Carbon the thinnest in the Superfeet family.

DJ Squeaky Boot 

One weird thing: The Carbons made a squeaking sound when I used them in my workboots (Chippewa and Frye). It seemed like the cupped shape of the heel interacted with the stiff inners of these kinds of boots in such a way that an audible sound happened as I stepped and they flexed. The occurrence was intermittent, but I imagined how it could even become embarrassing in a public setting where silence was required. The Black heel design features stilt-like stability construction which seem to keep the calcaneus part from flexing, and I experienced no such squeaking when I wore them in the same boots. The Carbons did not squeak when worn in the soft fabric inners of my New Balance sneakers. I tried them in two different pairs. Feet are shaped all manner of types, and different shoes are built in different ways so your mileage will vary. I’m curious to know others’ experiences in other kinds of shoes, so feel free to post in the comment section ladies and gentlemen.

SuperfeetBlack&CarbonTo my naked eye and hand, I could discern no difference between the plastic-like material used in booth of these products’ heel.SuperfeetBlackvsCarbon

I don’t blame Superfeet for calling the Carbons “Carbon” instead of “Gray”, and the loud light green color of the underside could have been any color, but they looked HD enough for me (Mr. consumer) to spend $50 for a pair online. Superfeet Black run around $30.

pSuperfeetBlackHeelProfile

They’re both essentially fabric-covered foam beds attached to plastic heel/arch pieces- in other words the Black may contain the same carbon as the Carbons. I did not take materials to a lab for analyzation.

pSuperfeetCarbonProfile

pSuperfeetBlack&CarbonComparison

 

pSuperfeetCarbon&Black

Measure Twice, Cut Once

As you can see, I learned to cut more carefully when I copped the Carbons. Unless your size is just right, you’ll want to trim your premium insoles with large high-quality shears, snipping slowly and carefully. Think slivers, not chunks

SuperfeetCarbonCutSlice

 Popdiatry recommends trying these or any of the other pro-sumer insoles out at REI and LL Bean-type places (running shops, etc..) to ensure you have the right starting size. It’s always a great idea to keep whatever stock insoles came with your shoes to use as a tracer for cutting the Supers. If you don’t have the original, you can also try using some 99-cent cheapos as a guinea pig before you start hacking the expensive ish.

99centInsoles

Superfeet also makes the Black DMP insoles (not tested, but felt), which are just the Black with memory foam instead of the regular fabric. This adds girth making the DMP thicker than the Carbons or regular Blacks- I narrowed this article down to the thinnest.

pSuperfeetCarbon&BlackExplained

Mix N’ Match + Overtime

You should use these suckas for multiple pairs of shoes. Carbons are currently working full time in my New Balance running shoes, and pulling a second shift in some NB walkers. Chance are, one of the shoe pairs will die before the Superfeet, so they’ll occupy another pair someday soon.

The fabric material that touches your foot on both B and C have a solid synthetic sensation and feel good with a wide variety of my favorite socks.

pSuperfeetCarbonUnderToe

Allow me to comment on the photo above. Some thoughts about foot powder are below. In an attempt to cancel the squeaking sound described before, I even cut corners off the bottoms of these (it didn’t work).

Avoid dumping large amounts of foot powder into your shoes/socks. A light dusting once every few days is plenty.

Most any body powder will be adequate for shoe use. Alternately, we would never use something designed as foot powder for the rest of the body.
More About Insoles

These days I love me a good leather insole, or some coated cork like Naot, Finn Comfort, and BIrkenstock does. I feel like when you start spending more than $300 on shoes- they should include an adequate insole. One nice thing about removable insoles is that you can remove them for an air-out. There are times though when you’re going to want to add sole to footwear that doesn’t have any, or upgrade to something more biomechanically respectful of the shape of the feet and make you feel a little more super. 

Shout out to Dr. Scholl’s and Spenco. We look forward to trying more insoles of all kinds!