Tag Archives: 2000

Off The Path: Millennium Club Y2K Cap

     Though footwear and shoes will be the main focus of Popdiatry, I’ll occasionally write about other wearable gear in a feature called “Off The Path”.

For this first journey off the path, we’ll rewind about 14 years to when Y2K was a thing. The year 2000 problem had people stockpiling water and canned goods in preparation for societal collapse because the world’s computers didn’t have a four-digit data field to reflect post “2000”.

The unofficial cap of the Y2K computer bug
The unofficial cap of the Y2K computer bug

Out of that non-event came the opportunistic Club Millennium, who released a line of adjustable baseball hats sporting the Club Millenium “MM” logo, or simply “Y2K”.

Millennium Club - One Size Fits All
Millennium Club – One Size Fits All

As the world and its tech peacefully transferred from 99 to 00, many of these hats began their journey to oddball discount stores like Building #19 in New England, where my bro picked up a couple circa 2006. Building #19 was incidentally a good place to stumble upon shoes and sneakers from yesteryear. I recall seeing long dead-stock models by Puma and Adidas (including RUN DMC Adidas) on their shelves long after those models were off the market. Building #19 was known as well for their humorous advertising, with weekly circulars illustrated by a comic artist going along with their “good stuff cheap” corporate motto.

Why not have some fun with the pricing?
Why not have some fun with the pricing?