AN HONEST TAKE ON WHAT THE BIG AMERICAN STORE HAS FOR FOOTWEAR ENTHUSIASTS
Coming from Boston Massachusetts, and living in New York City where there are no Walmarts, I had no idea what to expect when I accompanied a relative to WM store 2904 in Brockton Massachusetts on a quick mission to fill their levothyroxine prescription.
LOTSA LACES
I lied in the previous paragraph. I remember places like Caldor, Bradlees, Ames, Jamesway and Zayre and expected Walmart to be a jumbo Voltron of those.
I was impressed by the shoelace endcap – two actually filled with a wide variety of colors, lengths, and styles (think: dress, round, flat, oval, workboot, etc..). I got me these Kiwi 72″ leather laces ($4):
These leather laces need no aglets could be cut to any size with a good pair of of scissors. At 72 inches, you could half them and end up with two pairs of short laces.
The trouble with ordering never-seen shoelaces online, is you might not be aware of the actual color, texture and stiffness. I find most of my favorite shoe-shops do not have a great selection of laces. I often scout the Duane Reade, CVS or Walgreens-type places for the randomly located shoelace endcaps; You know the ones. Walmart shoelace endcaps are Texas-size versions of those. I dug the big selection at Wal. I also bought some 45″ grey athletics ($3).
MANY SOCKS
I’m a man who loves buying quality made-in-USA products, and the mart had enough basic styles to hold me. I ended up picking up a six-pack of white made-in-USA Starter no-show socks ($7). I was surprised at the amount of USA-made options there were- at least in the men’s sock section. They also had a wide selection of diabetic friendly soft cotton socks by brands like MediPeds.
Keeping in mind many socks are unisex; some even listed as such, the ladies have their own sock section that is bigger than the guys’- it’s like a whole street. There weren’t as many women’s socks made-in-USA here; Even the American flag stockings on the rack below were made in China. To be fair, elsewhere in the store Walmart had some tee-shirts with a “Made in the USA” graphic on the chest which were in fact made in the USA.
AS SEEN ON
Far away from the other shoes and socks, this Walmart had a small section displaying all kinds of products that are “As Seen On TV” – stuff advertised on television in the form of commercials or infomercials. I spotted these Miracle Copper Socks that I do remember seeing the ad for. The descriptive language used on the packaging is abjectly far-fetched. Metal used in fabric construction is nothing new. Some astronaut underwear contains silver. Miracle Copper Socks hit you with line after line that make it seem like their product will heal injuries.
On the back of the box there was a random Caduceus– the snake-pole insignia that I suppose is meant to give the impression that these socks are endorsed by a professional medical organization which they are totally not.
Non-profit consumer watchdog group Truth In Advertising, Inc. says it best. “Miracle Copper offers no clinical data to back up the claims that their product reduces swelling, boosts circulation, or massages achy legs and feet”. The odor control claim has some validity, as copper may ward off bacteria, but Miracle couldn’t leave it at that. I’m sure they’re not the worst socks in the world, but the snake oily packaging kept me from copping a pair, although I’d happily accept a test pair from the company for a fair review.
WAL-o-SHOES
Shoelaces, socks, TV miracles- what about Walmart’s shoe selection? I’d venture a guess that If you’re reading this blog and other online content about shoes, you’d probably be into footwear more substantial than what Walmart offers.
One theme is that most of the shoes at this Walmart are boxless and hanging on racks priced around what you’d pay for an appetizer at P.F. Changs. It’s as if shoeboxes are banned from the store.
I noticed a lot of the shoes were inexpensive versions of familiar name brands; like these (above) Faded Glory slip-ons which one could cynically call Canal Street Vans.
Although designer footwear for kids is now a thing, I can see not wanting to overly spend on children’s shoes which they’ll likely outgrow or ruin before even grasping the abstract concept of fashion. Not for nothing, you could walk out with the whole cart pictured below with mostly Starter and Avia for under 200 bucks.
W-mart also had a decent insole and accessory collection, including plenty of Shoe-Goo, which I have fond memories of seeing my skater friends using to repair ollie damage back in the day.
Based on my visit to this one store; Sneakerheads and shoe-freaks may not find any kicks to fall in love with at Walmart, but it may be worth a visit if you’re hunting down your dream laces, and want to stock up on some trooping socks.
I think I overhear much “debate” about Walmart in the papers and on the web. I can say walking around this particular store, I noticed nothing out-of-the-ordinary or outrageous. I was probably the weirdest cat in the building taking pictures of socks with my camera phone. To comment on socio-political aspects of Walmart is way beyond the scope of this blog. I spent 14 bucks and my relative got their script filled.
As a nod to baseball great Yogi Berra who died last night at age 90, allow me to offer my own version of a Yogi Berra-ism to end this piece:
Nobody likes Walmart because everyone shops there.