The Green Festival Expo calls itself America’s largest and longest-running sustainability and green living event. I took a walk around the 2016 New York City Green Festival Expo to see what they had.

It seemed like 75% of the exhibitors fit snugly in what most would categorize as GREEN. The rest was rather “anything goes”. Enthusiastic Green Expo greeters threw around green plastic frisbees by the entrance of Javits Center North and cheerfully guided guests to the green table-clothed rows of exhibitors. I paid the reasonable entrance fee of fifteen greenbacks and commenced the stroll.

All in all, it was a fun event. The folks working the booths I visited were kind and helpful. The overall vibe was earthy, crunchy and friendly, but I had to get a little grouchy towards some of what I saw, so read on with good humor.

SOCKS THAT GIVE, TREAT, FEED & TEACH

Cause marketing is here to stay. That is- products where a portion of the proceeds go to a charitable cause. Conscious Step socks are made in India from fairtrade certified organic cotton in an ethical, worker-friendly environment and come in four main styles, each with an embroidered graphic representing the cause their sale goes toward.

• Water socks = Water.org
• Book socks = BornToRead.com
• Red ribbon = UNAIDS.org 
• Food socks = ActionAgainstHunger.org 
• Tree socks (Limited Edition) = treesforthefuture.org

The stockings are well-designed, quality to-the-touch, and the packaging makes them ever so giftable. What kind of monster doesn’t want to conquer starvation, AIDS, pollution, and illiteracy?

If it were that easy…

With Conscious Step, or any other cause-marketer, the empathetic among us must rely on the benevolence of the entity when it comes time for charity to be delivered.  The grouch in me wonders if you make a $50,000 donation to a charity and don’t tell anyone, wouldn’t you be helping more than a company that donates a smaller amount to the same charity then makes the act part of their brand identity? “Millennials like to buy products they think are helping people” say the Wall Street market watchers. I do believe we all want to help. 

Many wonderful people do hard work for non-profits around the world, but it is discouraging when trusted sources become embroiled in scandal or at least have serious questions raised about their donations.

One of the most successful cause-marketers in the footwear category, with profits north of $300 Million, has been TOMS Shoes with their “one-for-one” model of giving a pair of shoes to a needy child for every pair sold. 

A thoughtful expose done by Tiny Spark found that TOMS founder was essentially a reality show bro with evangelical tendencies who did drop shoes off to poor African villages whether footwear was needed or not. Bain Capital Private Equity bought 50% of TOMS in 2014, and the company continues to thrive and expand into eyewear using the same 1-4-1 steez. No data is available on the current state of worldwide barefootedness.

In a world full of pressing problems, most philanthropists pick a single issue to concentrate their forces around, so Conscious Step servicing multiple charities seems rather ambitious.  With a positive outlook, I commend their idea and will observe how they evolve. Did I mention the socks look really nice?

NERVE STIMULATING SANDALS 

Hi-Dow (pronounced High Dow) makes a variety of products that employ the latest in TENS (Transcutaneous Electrical Nerve Stimulation) and EMS (Electrical Muscle Stimulation). These Hi-Dow Circulation Slippers are affixed with rechargeable lithium battery-powered sensors that can be controlled with a number of iPod/tablet-like devices offered by HiDow.

Green how? Using TENS devices to treat nerve-related pain instead of drugs is probably better for your mental environment. Consult your doctor before trying footwear equipped with electrical nerve stimulators.

 

VEGAN SHOES

If there’s something to be admired about those who identify as vegan, it’s the valiant effort to keep consistent across their lifestyle. Synthetic leather, or pleather- once thought of as a cheap sign of fakeness gets a rebirth as vegan-leather. I have no idea if there are any animal byproducts used in the glues on these shoes, or if there exists any internationally recognized vegan certification. The well-respected Moo-Shoes store uses the term “cruelty-free” to describe the products they sell. PETA tells aspiring vegans to look for shoes made from “faux leather, synthetic materials, waxed canvas, cotton, microfiber, polyurethane, cork, mock croc and fake snake” so I’d assume Wills Vegan Shoes use some combination of the above. They had vegan versions of many popular men and women’s styles all hovering around the hundred-dollar range.

What about your socks, belt and underwear- are those vegan too? If you take off your shoes at a vegan’s home for dinner and they see “vegan” on the inside, will you get an extra piece of seitan ?  

A couple isles over, I did have a piece of “vegan” fudge that was quite good. In 2016, vegan shoes are a thing and Wills London is doing that thing. Popdiatry recommends never eating footwear, vegan or otherwise unless they are deep-fried in peanut oil.

 

CURE-ALL INSOLES

BestSole Inc. offers some unique polyester insoles that contain glycerin (not the explosive kind), and serve to be a peaks & valleys landscape for your feet that BestSole claims they’ll massage while walking.

Do your feet, ankles, knees, hips or back ever hurt? Do you like massages? Ever feel fatigued? What about heel spurs, Morton’s Neuroma, Plantar Fasciitis, spinal problems, or diabetes? According to this evangelical Bestsole pamphlet- these massaging insoles can address all of that and more. 

Their copy stops short of saying these things can cure cancer then hits you with generic quotes from “satisfied customers”. WB – a “camera man” from ESPN says “THEY ARE WONDERFUL”. JD’s son from the Navy claims “Boot camp marches were made easier with these”. Notice there are no endorsements from ESPN or the US Navy directly. A logo from the Pedorthic Footwear Association graces the front, but it is unclear what they have to do- if anything- with this particular product line.

Of course the friendly folks at the booth insisted I try them for a test walk. I was wearing my Finn Comfort Linz boots with leather/PU coated cork footbeds perfectly fitting with some cotton socks –  no way am I sliding these in to walk in a 3 foot circle to try to judge whether they’ve cured my Morton’s-Plantar-Spur-Spinal-Bunion in 30 seconds. Since I wasn’t in immediate pain there was no need for these joints. If they’re powerful enough to cure many maladies, couldn’t they have unwanted side effects? (Other than disappearing $45 from your account)

So-called premium insoles are big business; This product is a neat idea, and I’m a made-in-USA  product supporter, but spare me the late-night-TV snake-oily sales tactics. I’d ditch the creepy pamphlet and concentrate on comfort and durability.- maybe pay an athlete to endorse them. Please visit an actual doctor if you suffer from any of the conditions massaging insoles claim they can treat.

GREEN GREEN GREEN

Quinoa and hemp were plentiful here. I snacked on some jackfruit, gobbled some quorn (a fungus-derived protein), got a flyer for a documentary called “Cowspiracy”, learned about the plight of American wild horses; Sleepy Hollow Cemetery had a table there (their grass is green, and they offer good walking tours). LiveOnNY was there (organ donation). 

Despite some of the stuff being questionably green, you have to understand that exhibitions like this need to fill all their spots to give their mission momentum. The zany mix of exhibitors was rather interesting in a carnival sort of way. The same expo will be visiting Los Angeles, San Francisco, and Portland before the year’s up so keep an eye out if you’re near those locales. There’s plenty to see for all ages, and I’d love to know what you think about what I thought about the Green Festival Expo.

Special thanks to Oscar The Grouch for inspiration