To squash any debate about how exactly to pronounce the brand with the swoosh, chairman of Nike’s board, Phil Knight confirmed via letter sent with a self-addressed-stamped-envelope that it is definitely pronounced “Nikey”.

Adidas is involved in a little marketing battle with international competitor Nike on who can out-sponsor each other in the glow of the 2014 FIFA World Cup. Puma is playing the ‘come get me’ strategy by waiting until after the big match to promote their kicks, hoping that kids will see teams playing in Pumas and then press ma and pa for a ‘back to school’ pair. Does Skechers make cleats?

Meanwhile, the US Navy is wearing boots that they do not love. In an article in the Navy Times called “Building Better Boots”, writer Lance M. Bacon identifies the problem plaguing today’s Navy-issued footwear, and offers up solutions based on feedback from hundreds of current and former sailors. Sentiment says the things are too heavy, uncomfortable, and way out-of-date.

I wonder if ideas provided by these suggestions, along with increased commitment to the Berry Amendment can create a solution. Could we see New Balance and Wolverine footprints on aircraft carriers some day? Could another maker meet this need?

Clothing designers dropping shoes:

Thakoon Panichgul is releasing Thakoon Addition shoes this summer for the ladies (made in Portugal).

Tom Ford has line of Italian-made sneakers now.

Stories that Boston College was being bothered by a serial foot tickler look to be unfounded according to Boston police on an update on Boston.com . Of course the story has been shared thousands of times by now, but can you blame folks? Serial tickler?

Thanks social media.