Have you tried Atheist brand shoes yet?
Probably not, as they’re brand new. This Berlin company Kickstarted itself into existence with a classic concept (quality materials, handcrafting) and an authentic open kitchen approach (check out their site) to why they deserve to be purchased by you (me), in a world where consumers become converts to global sneaker gods.
The Atheists are made in Guimarães Portugal, using high grade Nubuk, calfskin, and other leathers.
They even make a vegan imitation leather option for your vegan friends (you’re still friends right?). Their website is a great read in itself. As an American barraged by the billboards of Broadway daily, I find Atheist’s campaign to be refreshing in its honesty, and entertaining with its info.
Skechers has made an endorsement deal with a horse.
Skechers, a marketing company that just happens to be in the footwear business, has draped California Chrome with this blue training blanket and a big sponsorship deal for the Belmont Stakes in Elmont, New York this weekend. Of course Mr. S will not be wearing two pairs of Skechers on the track. The crew will don the sneakers, and if Chrome wins, expect to see all Skechers everything everywhere. For information on the actual horseshoes attached to California Chrome’s hooves by an equine footwear blacksmith click here.
This popdiatribe is going, going, done! Check back soon~ C
